Why teens still want “Real Opinions”:  What this means for shoe designs

Why teens still want “Real Opinions”: What this means for shoe designs

We live in a world where everything is curated, filtered, and polished. Yet despite all the technology around them, teens still want something simple and human: real opinions. Especially when they’re searching for shoes in bigger sizes , size 6, 9, 10 , 11 or more  and nothing feels made for them.

As a mum and the founder of an inclusive brand, I see this up close. My own daughter would much rather hear from another girl wearing uk size 9 or size 10 shoes than from any brand. Not because she doesn’t trust brands, but because she wants to feel understood. Teens want truth. They want relatability. They want someone who actually knows what it’s like to shop for shoes when your size has already moved into the adult section, but your age hasn’t.

Why Teens trust real voices more than “Perfect” marketing


According to reports on Gen Z behaviour, young people prefer creators who feel like peers over influencers who feel like advertisements. They want real reviews,  not rehearsed ones. And honestly, I understand why. If you’re searching for age-appropriate shoes in size 6-13, the last thing you want is a polished ad telling you everything is “perfect.” You want someone who says:

  • “This runs narrow if you have a wider forefoot.”
  • “The heel slips on size 10.”
  • “This one looks cute for teens,  not too adult.”

Teens have grown up with algorithms. They know when something feels authentic and when something is trying too hard. So when they look for cute shoes in size 6–13 (8 - 15 or 39 - 47) or wide or narrow-fit school shoes for teens, they gravitate toward the most human voices they can find.

“Authenticity isn’t a trend for teens - it’s reassurance. It says: you’re not the only one.”

What this means for Girls with bigger feet


For girls wearing size 8, 9, 10 or 13, shopping isn’t just about style, it’s about belonging. Most stores stop at smaller sizes in the “girls” section, and anything above a size 7 sometimes 8 immediately jumps into “ specialist women’s” shoes or men's. The shapes change. The proportions change. The styles look older.

So when girls look for teen shoes in bigger sizes, real opinions matter more than ever. If a girl with size 9 feet sees another girl confidently wearing cute size 9 shoes that don’t look adult, it does something powerful: it gives her permission to feel normal.

How Real feedback shapes our designs


We are building our brand on listening, truly listening, to parents, teens and professionals. Every single design decision starts with your stories:

  • Why it’s hard to find cute school shoes in size 6–13 ( 8-15 / 39-47).
  • How adult styles feel wrong for a 10- or 11-year-old.
  • Why fit options are needed for growing feet.
  • Where shoes rub, slip, or feel too stiff.

Everything we design, every sole, strap, width, material, is shaped by real feedback from real families. Not data points. Not guesses. You. 

💜 Want to help shape shoes for girls with bigger feet?
Join our Feet Squad or use our Measuring Guide to truly know your size.

Your Questions, Answered


Why is it so hard to find cute shoes in bigger sizes for girls?
Because most brands design girls’ shoes up to size 6 or 7. After that, styles are limited unless you go to the women’s section, where shapes may not be appropriate or not keep your feet secured. Often the size isn't there altogether. Depending on the country you live in, high street brands produce in the size they sell the most. Stock decisions are based on volume, not real need.

Where can teens find age-appropriate shoes in bigger sizes?
Right now, options are limited, a few shops but mainly online brands & retailers which is exactly why we exists. We design shoes specifically for girls wearing size 6 –13. It is not just size, it's confidence and belonging.

Do girls with bigger feet need special features?
Not really, but we understand the need of girls that want stylish yet, comfortable, durable and secured shoes. 

With love,
Vanessa
Founder,  Mum to a girl who deserves shoes in her size.

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